Nouva Company LTDA · Brazil
Nouva is a direct-to-consumer commerce operator. We own the brands, the stores and the media that sells them. A large part of our revenue is cash-on-delivery, which means an order is not money until a courier hands over a parcel — and that single fact shapes how we measure everything.
01 — The operation
We run our own portfolio of direct-to-consumer brands in the home and wellness categories, sold through our own online stores across Western and Eastern Europe. Every advertising account we operate belongs to us. We do not sell advertising services, we have no clients, and we do not act on behalf of other organisations.
Two payment models run side by side. In prepaid markets the customer pays at checkout. In cash-on-delivery markets the customer pays the courier at the door — and between 20% and 55% of parcels come back undelivered, depending on country, product and carrier.
A campaign that looks healthy on cost-per-conversion can lose money once refused parcels, return freight and pick-and-pack are counted. Conversion data alone cannot tell us which is which. Profitability is only knowable when advertising cost is matched, order by order, against what was actually delivered and actually paid.
That reconciliation is the core discipline of the company, and it is why we built our own internal platform rather than reading performance out of an advertising console.
02 — Internal platform
We operate an internal profitability platform, used only by our own team. It ingests daily advertising cost from our advertising accounts, order data from our stores, and delivery outcomes from our fulfilment partners, and reconciles the three into a single view of margin.
Real cost per acquisition and delivery-adjusted margin for each campaign, ad group and ad. Profit attributed to each individual creative, so a video that sells can be told apart from one that only spends. A maximum allowable cost per acquisition for each product and country, recalculated daily from current costs and the measured delivery rate. Country-level profitability, which is how we decide where to expand and where to withdraw.
Our own media buyers and operations team — roughly a dozen people, including contracted media buyers who work exclusively on our accounts. The platform is not sold, licensed or made available to any third party. There is no public sign-up and no customer-facing API. It is company infrastructure, in the same sense as our accounting system.
03 — Google Ads API
Google Ads is our primary acquisition channel, and the platform described above reads from it through the Google Ads API. We publish the detail here because we think an integration that touches advertising accounts should be legible from the outside.
| Resource | Purpose |
|---|---|
campaign | Daily cost and performance, joined to our order data for profitability |
ad_group | The same analysis one level down |
ad_group_ad | Profit per creative — where we decide to keep or retire a video |
geographic_view | Measured spend per country, for country-level margin |
click_view | Attributing an individual order back to the campaign that produced it |
change_event | Internal edit log: separating "performance dropped" from "someone changed the budget" |
customer | Account metadata and currency handling |
| Operation | Field | Initiated by |
|---|---|---|
CampaignBudgetService | amount_micros | A team member editing a daily budget, or scheduling one for a set time |
CampaignService | status | A team member pausing or resuming a campaign |
CampaignService | name | A team member standardising campaign naming |
Campaign types in use: Demand Gen, Search and Shopping. Data retrieved through the API is used solely for internal reporting and for managing our own advertising. It is not resold, redistributed or shared with third parties, and it is not combined with personally identifiable information for advertising purposes.
04 — Contact
Nouva Company LTDA — Brazil. For questions about our advertising integrations, data handling or this website, write to the address above.